In the midst of a climate change crisis, while everyone is subjected to deadly heatwaves, polluted air quality and water shortage, a famous TikToker with a verified account and more than 11 million followers, decided to start an actual fire at the Margalla Hills for a viral promotional video. Nosheen Syed, known as Dolly, the said TikToker, was later charged on the complaint of the Capital Development Authority (CDA) under wildlife and environment protection laws.
The influencer collaborated with a fashion brand called Bling for this video. In the video, she can be seen walking and posing with a forest fire in the background. After severe backlash, the videos have been removed.
Social media users are infuriated by this ‘disgusting’ and ‘bizarre’ trend that causes ecological damage and risks human lives in the name of haute culture and called out the social media influencers to do better and be aware of the responsibility they hold. There were several reminders not to think of their videos as mere consumption for certain likes and comments.
Here’s how the internet went against Dolly and the viral culture and sided with nature.
Let me get this straight. The Margalla Hills were deliberately set on fire… For a fashion shoot? And it was no piddly campfire but a proper strip of land blazing away. People clearly misunderstanding haute here.
— Mehr Husain (@mfhusayn) May 18, 2022
Let me tell you how SERIOUS this issue is. Do you know why the WEATHER in Pakistan is so hot these days? We have less than 9 years to combat CLIMATE CHANGE, or the Earth’s weather will NEVER be the same. Meanwhile this ignorant TikToker set FIRE to Margalla Hills just for a— 🧵 pic.twitter.com/FuBL5LNo5a
— Saad Kaiser 🇵🇸 (@TheSaadKaiser) May 18, 2022
Negligent tik tokers don’t know the worth of forests and wildlife . illiterate tik toker has set Margalla Hills on fire for a few seconds’ TikTok video .
TikTok should be banned and culprit should be punished in light of law .If law exists in this country . pic.twitter.com/udFI7o66PE
— Fariha Rana (@FarihaRana64) May 18, 2022
Stunned how the TIk-tok fever convinced these app users to set Margalla hills forest on fire just to make video that can attract views. How much lower yet we have to stoop before being tagged as threat to this world.
— 🔺 (@TaimoorGhik) May 17, 2022
This is not the first case where the Margalla hills have been set on fire. They are destroying the ecosystem for a few seconds of video on tick tock. It seems that they are not aware of the environment and climate change… 1/3 pic.twitter.com/cDeBFq4RKu
— Syeda Arifa (@ArifaSherazi) May 18, 2022
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